Band management is the key to success
Brand management is one of the hardest marketing jobs that there are. As a brand manager, you are responsible for your company’s image and that can make all the difference between its long-term success and failure. Your branding decisions are paramount.
Brand means you’re campaigning online
We live in a time where clients and customers hardly go to the store and browse as they used to in times past. Internet marketing is stepping in. People are doing their research and know what they want ahead of time. Casual clients will look you up online, and fans of your brand will be watching your social media for opportunities. They might also use your social media for complaints or other negative messages. In addition, every reply and interaction you have with them can make or break your company’s future…it will be seen by your audience, journalists, youtubers social media influencers and countless others.
One of the key advantages of social media is that clients and customers can reach out to you with their concerns and you can turn that into opportunities to further advance your brand if you do it correctly.
One of the key risks of social media is that trolls exist, and they can hurt your personal or business reputation, or both. One such example is what happened to Scott Van Duzer, a restaurant owner who hugged a campaigning president-to-be Obama during one of his tours. Once word got out on his political stance, angry constituents of competing political parties inundated his Yelp page with negative reviews. See example:
In this particular example, the reviewer is from New York and the restaurant is in Florida…suspicious. The messages said about your brand online, good or bad, can go viral, spiraling into what we dub the butterfly effect of an online presence.
Campaigning online means you must manage your presence
A company’s positive presence online and on social media is a key driver of its success. So update your professional presence frequently and engage with your clients and customers. Manage your reputation in such a way that will yield positive outcomes.
Internet reputation companies
If you are unsure how online reputation management can fit into your marketing strategy, look into Internet Reputation Companies. They will teach you strategies against online smear campaigns and other common problems brands face, and show you how to correctly build and manage your online presence,.